One active goal set, every prior cycle kept intact
Product Goals gives a team one structured home for what it is trying to achieve. Exactly one goal set is active at a time; activating the next cycle moves the previous one to Historical in the same atomic step, so the record of what you committed to last quarter is never overwritten. Goals are stored canonically and displayed in your team's tracking framework — OKRs, SMART, North Star, or Balanced Scorecard change the labels on the form, never the data underneath, so two teams on different frameworks can still be compared.
Screenshot preview showing the Product Goals interface with real-time collaboration
Exactly one active goal set, enforced atomically — never zero, never two
Historical goal sets are read-only at the data layer, not just in the UI
Five tracking frameworks that relabel the form without forking the data
Import goals forward from the previous cycle, with status and confidence reset
Field-level comparison between any two goal sets, including metric deltas
Advisory AI rewrite and quality check that never block a save or an activation
Read-only stakeholder access through ordinary workspace participation
Name the cycle, set its time horizon, and pick the tracking framework your team already uses.
Fill in outcomes, metrics and targets. The AI helper can rewrite or quality-check a goal — advisory only.
Promote the draft to Active. The previous set becomes Historical in the same transaction, with an audit note.
Diff any two cycles field by field, and share the active set read-only with stakeholders.
Quarterly or annual planning cycles with a preserved history
Executive review of what a team committed to and how it has changed
Cross-team goal comparison when teams use different frameworks
Keeping roadmap work anchored to the goals it is supposed to serve
Create a workspace and start using Product Goals in seconds.
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